The spiral loop symbolizes an endless, magnetic attraction, reflecting the irresistible allure of CHA tea. The spiral is a natural form seen in the Milky Way, wind, water, and seed patterns, emphasizing the idea of continuity and harmony. This design concept ties CHA to the cycles of nature, suggesting that just like these natural forces, CHA tea has an ongoing, refreshing appeal that draws consumers back every time. The spiral reinforces the brand’s connection to the natural world, symbolizing renewal, balance, and the timeless enjoyment of tea.