At Bold and Bond, we approach every brand with purpose and emotion — especially when it’s built around something as human and heartfelt as elder care.

Nura Care is a compassionate brand dedicated to providing dignity, warmth, and attentive care for the elderly. For this brand identity, we sought a symbol that reflects both selfless service and enduring light. That’s why we drew inspiration from the flame of a candle.

A candle gives light to others while quietly burning itself — a universal metaphor for sacrifice, care, and silent strength. This symbolism aligns perfectly with the spirit of Nura Care: gently giving, constantly caring, and bringing comfort through presence.

The logo captures the essence of a candle flame — elegant, soft, and calm. It is both a visual metaphor and a promise: that Nura Care is a guiding light for those in their most delicate years.

The overall identity uses warm tones, gentle curves, and minimalism to evoke peace, trust, and emotional warmth — essential values in elder care.

Through thoughtful symbolism and clean design, Bold and Bond created a brand that reflects not just a service — but a calling.
Nura Care is not just a name. It’s a light that cares.