Kerala Calling is not just a campaign — it’s a heartfelt invitation.
Developed for Kerala Tourism, this brand initiative was designed to reconnect global and domestic travelers with the soul of Kerala — its untouched nature, timeless traditions, healing wisdom, and unforgettable experiences.
At Bold and Bond, our challenge was to create a brand that could seamlessly bring together Kerala’s diverse offerings — from the lush wildlife and backwaters, to its vibrant culture, cuisine, and Ayurveda — into a single, compelling narrative.
The name Kerala Calling evokes a sense of longing and return. It speaks directly to travelers — inviting them to answer the call of nature, adventure, healing, and heritage.
We developed a branding system that is:
– Visually rich, yet minimal — blending modern design with traditional motifs
– Flexible across mediums — from digital platforms to physical tourism spaces
– Emotionally resonant — evoking nostalgia, curiosity, and trust
Each element of the identity — color palettes, typography, photography, and tone of voice — was crafted to reflect the sensory richness of Kerala while remaining clear and accessible to both international and Indian audiences.
Kerala Calling is a celebration of what makes this land truly God’s Own Country — and Bold and Bond was proud to translate its magic into a brand that speaks to the world.
